Sunday, October 30, 2016

Episode #008:

One of CHR's Hottest National Shows

John Jay & Rich




Johnjay and Rich are considered one of the hottest CHR morning shows today, syndicated in top-tier markets around the country.

Both Johnjay Van Es and Rich Berra agree that that they wanted to be on the radio their entire lives.

Now, the Johnjay and Rich show is described as a non-stop blend of pop culture, music news and events, and relationship advice featuring appearances by a wide range of music artists, newsmakers and celebrities. The show is a special brand of "reality radio," with listeners engaged and interacting with the crew from morning to night via every form of social media - Instagram, Snapchat, Twitter, Facebook, email and texts. They also and shoot video of their first break every day for “JJR-TV”.

They share the biggest surprise since the national rollout of your show as well as mis-conceptions of those who would like to be syndicated -- and what they each know NOW that they WISH they had know 'then'!



Hear Johnjay & Rich in action!


Hear recent highlights.


Get Johnjay & Rich on YOUR station!





One-minute Martinizing: 

Create Contrast

The most effective approach to developing audience and growing share is to focus on getting different. The objective is to create contrast, to differentiate your show or station from others.

This starts with listening for what’s not there. Become aware of what’s happening on the listener side of the radio. Develop an acuity of situational awareness. Pay attention, notice what’s happening and what’s not happening.

Example: when the competition uses a male imaging voice consider a female voice or a male and a female, a couples voice. The difference should not be subtle. The audience should be able to perceive the difference you create.

Beware: it’s a mistake investing time and resources in just getting better. Typically, the getting better approach results in holding the position you’re in or some incremental growth. Pulling away from the pack requires you to do just that. Simply being a better version of something which is already out there rarely produces sustainable success.






Sunday, October 23, 2016

Episode #007 - Bobby Skafish, Chicago Rock Radio Legend, Author



Bobby Skafish
This episode, we interview the interviewer, as Chicago rock radio legend Bobby Skayfish (WXRT, WLUP, WDRV) shares his recipe for a great radio interview.

He also reveals some of the stories behind the stories that didn't make his book, We Have Company: Four Decades of Rock and Roll Encounters.

A native of Hammond, Indiana, Bobby grew up under the signals of Chicago media, including the original "Bozo the Clown" on WGN-TV, as well as iconic Chicago Top 40 stations WLS and WCFL.

He was among the pioneers of free-form Album Oriented Rock (AOR) serving two tours of duty at "Chicago's Finest Rock' station WXRT, legendary rock epicenter WLUP ("The Loop") and the station that disrupted and quickly dominated the Chicago rock radio market, WDRV ("The Drive").


Click for info on WE HAVE COMPANY

Expanded Play Interview:


One-minute Martinizing


Culture Eats Strategy for Breakfast

Leaders set the tone, they understand their role is to bring out the best in others and set the stage for great performances. Always remember – great radio is a performance art. It’s a high wire act which needs supportive leadership to flourish.

The mission critical objective is to create a stimulating, positive and challenging environment which encourages creative individuals. It’s about culture. What we allow, we encourage. Openly recognize and celebrate what you want to hear and see more of.
Legendary programmer Paul Drew said the sound of a radio station was an extension of the program director’s personality. Industry thought leader Joel Denver agreed, saying today it’s more granular, radio stations reflect the DNA of their program directors.

Drew also reminded us the best program directors were the ones who took the second word of their title seriously. The best PDs were directors of talent, impresarios.

What are the other attributes of a great program director? Here are my thoughts:


NEXT TIME:
Meet one of the hottest national morning shows in CHR, John Jay and Rich discover their biggest surprise in 'going nationwide', and tips and tricks to managing their growning on-air, online and marketing empire!

Sunday, October 16, 2016

Episode #006 - Daniel Anstandig - Founder/CEO, FUTURI MEDIA


When it comes to the future of radio, our guest this episode, DANIEL ANSTANDIG is not only a pioneering advocate, he’s event named his current company FUTURI MEDIA.

After learning he was too young to work for local stations in his hometown of Cleveland, like many of us, he created his own ‘radio station’ at home.  Unlike those of us who settled for tape recordings or homemade ‘pirate’ transmitters, Daniel began an online station ─ back when streaming as in its infancy.   Before long he had listeners, which meant advertisers and soon he was able to hire staffers from the very stations that could not hire HIM!

He then went on to be a prominent consultant with McVay Media, before forming several bleeding edge companies focused on media convergence.  This passion has culminated in his current endeavor, FUTURI MEDIA.  Among the innovative contributions offered are Listener Driven Radio, TopicPulse and Futuri Post, designed to easily help keep audio ‘alive after it’s live’.

Daniel has advised The Wall Street Journal, CBS News, Clear Channel R&D, The White House Commission on Remembrance, Glencoe-McGraw Hill, and various broadcasting companies in the USA, Canada, and Europe on digital audience and revenue growth strategies.

Daniel’s research and editorials on radio and interactive media have been published in The Wall Street Journal, Billboard Magazine, and industry trades such as Radio World and Radio Ink Magazine. A proud two-time recipient of Edison Research’s 30 Under 30 Award, Daniel has also been recognized by Entrepreneur Magazine for his work as a young entrepreneur.

In this episode, Daniel offers tremendous insights on how broadcasters can harness the power of technology for content and operations, and shares some very practical insights on things YOU should look for in your next situation ─ BEFORE accepting it!

Connect with Daniel:









One-minute Martinizing: 


It’s all in the casting

The PD job description in six words – deliver numbers to the sales department. It’s the responsibility of management to deliver results and for program directors the results that matter most are the ratings. Delivering great numbers begins with talent, the talent on and off the air; it’s all in the casting.

As the great American poet, Penn Jillette, says “In all of art, it’s the singer, not the song.” Talent is the wellspring of every great radio station. There are few activities in broadcast operations which produce a greater ROI than attracting, developing and retaining talent.

Every successful PD is preoccupied with talent. The best approach to recruiting is to identify and cultivate talent before you need them. Adopting a mindset of continuous recruitment will help you build a bench and avoid starting from scratch. The fire drill which often happens - when a key talent gives you a two-week notice or decides renewing their contract is no longer a good option - works against you. You will likely end up settling for someone you can get interested and hire today rather than the best candidates.

Start by getting to know the talent in your neighborhood. Your metro, your state, your region of the country is home to some exceptional talent. It’s your job as PD to find them, get to know them, tell them the story about your station and your team.


Sunday, October 9, 2016

Episode #005 - Fred Jacobs: Founder/Jacobs Media

Fred Jacobs
Fred Jacobs has emerged over the past two decades as one of radio’s leading visionaries.

He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented by the creation of the Classic Rock format. Today, Classic Rock stands out as the most successful radio format in the last 20 years.

Prior to launching the company, Fred spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, Fred became Director of Radio Research for the ABC-FM Owned and Operated Radio Stations. From there, Fred gravitated to the station side, becoming program director for legendary WRIF-FM in Detroit, before 

forming Jacobs Media


He has been noted as a pioneer in the connected car movement, and has overseen the growth of their JACApps division as well as their annual benchmark Jacobs Tech Survey (see link below).

Along with providing the creative and intellectual direction for the company, Fred consults our major market Classic, Mainstream, and Active Rock clients, while having input in every client relationship.

Fred has a Bachelor’s degree from the University of Michigan, and a Master’s degree in Telecommunications from Michigan State



Other cool stuff:





One-minute Martinizing

Know your numbers cold.

Whether your mission is to develop audience, develop revenue or win a place in the playoffs you need to understand how to keep score and how the scorecard works. In the developing audience use case the ratings are the most important scorecard because Radio continues to be a ratings driven enterprise.

Get into the habit of doing your homework each time new numbers are released. First, take a look at the big picture and ask what’s happening, what’s not happening and what can I do to influence behavior. As a programmer or talent the goal is to influence behavior so it shows up in the numbers, the scorecard.

Knowing your numbers cold means having a deep understanding of what’s happening behind the numbers. The question you should ask is “What would have to happen for [insert daypart or show here] to become number one?” Reduce the answer to a value. If the number one afternoon show in the market has a 5.6 share and your afternoons deliver a 4.5, you need to grow at least 1.2 shares to be the new champ.

How do you plan to do that? What’s your strategy?











Sunday, October 2, 2016

Episode #004 - John Parikhal, Breakthrough Management


John Parikhal
Researcher, futurist, and radio vet John Parikhal is best perhaps best known in radio circles as president of Joint Communications, an international media consulting firm sporting an impressive client roster. 

He is known for helping clients increase market share through strategic focus on customer demands, satisfying customer needs and leading client growth through innovation, fresh thinking, targeted marketing concepts and media trend watching.

Like many of us, John is adapting and evolving, through his work with The Media Fix and most recently forming a partnership with renowned business expert Philippe Denichaud to form Breakthrough Management. As John notes, “Peter Drucker and Philippe are my biggest management influences. From them, I learned how to apply practical strategies to help businesses survive and grow.”

In addition to the great content in this interview, John also shares some tremendous tips on time management and prioritization in his Breakthrough Management blog:

Connect with John:



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One-minute Martinizing:

Listen longer or listen again. 

Killer content starts with optimizing the platform. Take advantage of each platform's unique characteristics. For example, Over-the-air is a real-time platform. You’re reaching people in the moment. Moreover, the majority of that audience shares a location (your metro).

Develop content which is obvious, topical, local or a combination of those. If there’s a beautiful full moon tonight you can make a mention of that which would be obvious, topical and local. Seek to make your audience aware of what’s happening and interesting in the moment. You’re giving your audience information which helps them look good socially…”WOW, did you see that moon tonight.”

The objective of every set should be to deliver content which encourages the audience to listen longer or persuades them to listen again. This is the most effective way to build occasions and time per occasion. Occasions are important, they represent the building blocks of quarter-hour listening estimates.

Frequency matters. As Tracy Johnson shared with us in an earlier episode, you can and should mention things, deliver bits, more than once. Research your time spent data and use it as a guide. Maybe that awesome full moon deserves a different mention once an hour all night. Repurpose the content across your digital platforms. “Hey, Bridget Smith sent us a great shot of the moon tonight, check our Instagram.”


Our Next Guest: