Saturday, September 3, 2016

Episode #001:
Guest: BJ Shea, KISW/Seattle




BJ Shea
BJ Shea is fast becoming one of America's iconic morning hosts. At KISW, Seattle with partner MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS.  Since then, the station has enjoyed dominance at or near the top of the ratings, and easily dominating it's target demo book after book

In this wide-ranging interview, BJ shares some key misconceptions other broadcasters may have about creating and maintaining a SHOW BRAND.


He also defines personality radio as 'performance art' and shares why many on-air hosts miss this important nuance -- and how it can set them back in their careers.
   
PD's and OM's will benefit from BJ's perspectives on the "care and feeding" of a winning personality show.  Hear his great tips on how to coach your current and future superstars to peak performance.

Importantly, BJ also has advice for people whose goals, desires and intentions may exceed the resources they currently have at their disposal.  Ideas you can put to work right away.


MORE from BJ










Hear the entire "Extended Play" interview HERE 






One-minute Martinizing:
Want to improve the performance of talent?

Catch them doing something right.


On the day job, we’re often involved in teaching managers how to coach talent. Here’s what we’ve learned after decades of working to improve talent performance.

The number one complaint of all talent is “Little or no feedback and when there is feedback it’s almost always negative.”

To be effective, your interactions with talent must be timely, sincere, positive and consistent.
Timely. Talk with talent as soon after a performance as possible. Same day works best. Next day is only second best.

Sincere. Honesty is critically important. Feedback must be credible, based on actual performance and communicated with feeling. They don’t care how much you know until they know how much you care.

Positive. Catch talent doing something worthy of genuine praise. Making talent aware, sensitive to what’s working encourages that behavior.

Consistent. Set the bar high. Provide feedback as earned. Become known as a boss who expects great performances and always gives credit when it happens.

Why is this approach so effective? Part of the answer is science. Really. It’s the Pygmalion effect: higher expectations lead to improvements in performance. Learn more HERE.


Our next guest: