He succinctly sums up the enigma of the Brandwidth era: "The challenge for all ad-supported media is to deliver the right message, to the right audience, at the right time, on the right device."
David's LINKEDIN Profile
Kipper McGee is a recovering broadcast program director and station manager who now heads Kipper McGee LLC. This respected coaching and advisory firm specializes in helping traditional media brands and personalities make the transition to emerging media platforms.
His book Brandwidth, How Big Broadcasting Is Missing The Mediamorphosis was a Kindle best-seller in its category.
Kipper's LinkedIn Profile
Katherine Kelly Murphy is a longtime Chicago broadcast veteran, whose podcast and audio production company 1604 Productions provide the functions of Executive Producer for the podcast.
Previously she anchored for the Merlin all-news FM in Chicago, served as a producer for Oprah Winfrey’s Harpo Radio on the Sirus/XM satellite service, and was executive producer of Chicago’s US99 morning show hosted by CMA Hall of Famer Lisa Dent.