Teamed with NRG Media founder and CEO Mary Quass for the past 10 years, Chuck shares a candid “view from the top” including advise for mapping a strong career path in media today, as well as what it takes to make yourself INDISPENSABLE in our rapidly evolving mediascape.
We also explore Chuck’s views on something that worked so well, we as an industry stopped doing it. His insights may surprise you!
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PlanningThe most successful people are different. They develop work habits which provide them with a competitive edge. They understand it’s not enough to just work harder, they know the challenge is to also work smarter.
Working smart involves focus, discipline and planning. Paul Drew, the legendary programming ace, often said “Planning delivers the best return on investment of any activity.” He was famous for carefully planning ahead. Drew did his homework, making the time to seriously think about the future. In June he designed what his stations would be doing the week of Christmas so when December came around all he had to do was “fine tune” his incredible plan.
As a practical matter, part of effective planning means staying ahead of the predictable. Example: Christmas, New Year’s Eve, and Valentine’s Day all happen at the same time every year. You can and should plan for these big events way ahead. The objective is to buy time. Time to think, research, collaborate and develop killer ideas without the pressure of trying to create an event from scratch in a few weeks or days before it needs to happen.
Planning ahead will not only result in much stronger programming and more epic events, it will also free you up to think about and exploit things that happen which are simply unpredictable. Being able to react on the fly and create great topical radio is one of the benefits you’ll enjoy by planning ahead for the predictable. Becoming a master of “targets of opportunity” requires you to have time to create in the moment. Owning the topical helps to put spin on the ball, putting you and your stations further ahead of the pack.