Sunday, December 18, 2016

Episode #015:
Chuck DuCoty, COO NRG Media
"The View From The Top"

Chuck DuCoty
If you agree that winning radio starts with having the right people on the team, you’ll really want to hear what NRG Media COO Chuck DuCoty has to say. Especially as he DEFINES what it takes to BE one of the ‘right people’!

Teamed with NRG Media founder and CEO Mary Quass for the past 10 years, Chuck shares a candid “view from the top” including advise for mapping a strong career path in media today, as well as what it takes to make yourself INDISPENSABLE in our rapidly evolving mediascape.

We also explore Chuck’s views on something that worked so well, we as an industry stopped doing it. His insights may surprise you!

Visit the NRG Corporate site




Chuck's LinkedIn Profile



Expanded Play Audio:




One-minute Martinizing


Planning
The most successful people are different. They develop work habits which provide them with a competitive edge. They understand it’s not enough to just work harder, they know the challenge is to also work smarter.

Working smart involves focus, discipline and planning. Paul Drew, the legendary programming ace, often said “Planning delivers the best return on investment of any activity.” He was famous for carefully planning ahead. Drew did his homework, making the time to seriously think about the future. In June he designed what his stations would be doing the week of Christmas so when December came around all he had to do was “fine tune” his incredible plan.

As a practical matter, part of effective planning means staying ahead of the predictable. Example: Christmas, New Year’s Eve, and Valentine’s Day all happen at the same time every year. You can and should plan for these big events way ahead. The objective is to buy time. Time to think, research, collaborate and develop killer ideas without the pressure of trying to create an event from scratch in a few weeks or days before it needs to happen.

Planning ahead will not only result in much stronger programming and more epic events, it will also free you up to think about and exploit things that happen which are simply unpredictable. Being able to react on the fly and create great topical radio is one of the benefits you’ll enjoy by planning ahead for the predictable. Becoming a master of “targets of opportunity” requires you to have time to create in the moment. Owning the topical helps to put spin on the ball, putting you and your stations further ahead of the pack.

Monday, December 12, 2016

Episode #014:
Valerie Geller - Creating Powerful Radio

If you haven’t encountered the insights of Valerie Geller on the changing mediascape, you’re in for a treat!

If you HAVE had the chance to see her, or the great good fortune of working with her one-on-one, this episode will serve as a GREAT ‘booster shot’ for YOU to Create Powerful Radio.

This highly regarded multi-format coach serves as president of Geller Media International, a broadcast consulting firm working with news, talk, information and personality programming for radio and TV throughout the world.

Valerie coaches talent, leads "Creating Powerful Communicators" workshops and seminars, and has helped people at more than 500 stations in 31 countries develop and grow their audiences by training communicators to work more effectively.

In this episode, Valerie reveals the three building blocks of Powerful Radio, and offers examples that YOU can put to work immediately to gain competitive advantage. Even more insights and examples can be heard in the EXPANDED PLAY (below).

(BTW, to get a glimpse of Powerful Media in action,
check out the AUDIBLE verstionof her latest book. 
The people being quoted are heard in their own voices. 
And that's just ONE example!)







One-minute Martinizing: 

Lifetime Learning

Not to be confused with female targeted cable TV, lifetime learning is an attitude, a mindset of being dedicated to continuous self-improvement. The most successful performers and programmers share some common attributes. One of these is an ongoing curiosity for and interest in their craft.

Be a student of the business. Good artists copy, great artists steal, so said Pablo Picasso. Invest the time and get the book on your format. Here’s the weekly homework assignment: What are leading stations and performers in your format doing which sets them apart? What are the leading stations and performers doing this week which you can steal and adopt to your market?

Build your network of contacts. Get to know the winners, the players in your format and any other format of interest to you. Social networks especially LinkedIn are good channels for initial research and contact. The object of the exercise is to grow your network and get involved in conversations about your shared craft.

You get what you give. Offer to share lessons learned including your best ideas. Helping others yields an exceptional ROI.




Sunday, December 4, 2016

Episode #013:
Guest Steve Goldstein, Amplifi Media
The FUTURE is HERE -- Now WHAT?

Steve Goldstein
Steve Goldstein is recognized as a thought leader in audio programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies.

Steve has created and developed numerous successful radio brands and nurtured and advanced local and national talent. 


After holding on-air positions at several local radio stations, The NBC Radio Network(Affiliate Relations Manager), and The ABC Radio Network (News Anchor), Steven was a co-founding partner in Saga Communications, serving as Executive Vice President and Group Program Director from the company's formation in 1986 until 2015. 

Steven's well-regarded programming acumen and strategies helped to propel Saga, which now trades on the NYSE, to its current position.


Click to visit Steve's website
Steven was one of the first to recognize the power of geo-targeting on the internet. In 1998, he co-founded Fastblast, LLC, a company that specialized in the development of interactive marketing strategies for clients in local markets which included seven major broadcast companies as well as Amazon.com.

In this episode, Steve shares some important insights on the changing mediascape, and offers solid tips on how YOU can prepare now for a more successful future.

Some of Steve's recommended podcasts:

This Goldstein-consulted mix of unique content
with a fresh take, delivering about 80,000 downloads.
Compare to YOUR station AQH!



Steve recommends this 'sleeper podcast'

from former ABC News anchor Richard Davies



(Click links to:)




Hear the EXPANDED PLAY:



One-minute Martinizing: 

Your Sizzle Reel

Back in the day we called them demo reels, station or show composites. The idea was to capture the essence of performance(s) by a demonstration lasting no more than three to five minutes. Today Sizzle Reels are an important tool which you should be using to communicate value.

Performers. Demonstrate your best work. Whether it’s a memorable bit involving a listener, a killer promo you voiced, a commercial you wrote or produced, a live read that generated great response for a client. Every successful voice actor has a killer reel.

Shows. Single performer or ensemble cast, showcase what makes the show unique. A running benchmark bit or feature, representative sets which give a “feel” for what’s special about the show.

Stations. Many of the most successful stations and clusters use Sizzle Reels to tell their story. Position, compare and contrast your operation giving the context of your market. These are especially important in communicating value outside the market (e.g., national sales and show/tour promoters).

Creative Services. From award winning commercials and promos to examples of original music or variety in available voice styles, highlight the depth and diversity of your creative capabilities.

Your Sizzle Reel should serve to promote your best work. Your reel should wow and impress. Most important – keep your reel updated. Keep raising the bar, adding something stronger and taking off the least impressive.


​Pro tip: You've got a winner if and when your sales department loves and shares your reel with clients and prospects.




Saturday, November 26, 2016

Episode #012:
Michael O'Malley

Albright, O'Malley & Brenner Consulting


Mike O'Malley
Mike O’Malley knows the power of radio, and specifically the unique bond between Country radio and its listeners.    

Prior to his consulting life, he logged over 20 years including PD jobs in Baltimore, Washington DC with a 5 year finale in New York City, where he was hired by NBC to flip WYNY to country.
Now as a name partner in one of America’s leading consulting firms, he has teamed with radio icon Jaye Albright and longtime Seattle PD Becky Brenner to form Albright, O’Malley and Brenner, a consulting firm specializing in Country radio.

Click HERE to visit site
Not surprisingly, Mike offers some key tips to Country radio’s success, including some fundamentals which can apply to stations and show hosts in ANY format.

He also shares significant insights on things he knows NOW that he wishes he’d known then. As always, Mike gives his unique brand of solid info for anyone looking to advance their career.





Friend Mike on Facebook

Connect on LinkedIn



Catch the Expanded Play of Mike's interview:




Bonus:
One-minute Martinizing: 


Promo Power

Every PD has access to a powerful marketing tool. This tool, worth millions of dollars, is a renewable resource available to PDs at almost no charge. Here’s the catch. To take advantage of the tool requires imagination and hard work. The tool is your air, your primary on-air channel.

In our experience what separates good stations from great stations are a small number of major differences. Great stations use their own air to promote station image and drive occasions of listening. In diary markets, the great stations also use their own air to help listeners rehearse literate behavior – they teach them how to remember and write the name of the station.

Inventory: establish a promo inventory with the same discipline and practice as you do your commercial inventory. This multi-million dollar renewable resource needs to be respected to be effective.

Creative: the best non-program audio on your air should be your promos. The promos on your air this week become your latest sizzle reel, if not, you’ve got work to do.

Pro tip: repetition is learning, reach and frequency are essential. Consult your sales team to discover your OES (optimum effective scheduling). Example: how many times does your promo need to run in order to deliver a 60 reach with a 4 frequency against the promo’s target demo? Scheduling your promos needs to be informed by the hard data (e.g., Nielsen)



Tuesday, November 15, 2016

Episode #010:
OWNING YOUR LOCAL MARKET
with DAVE RYAN
(Mornings, KDWB/Twin Cities)

Episode #011: 
Heidi Harris, morning host, KNXT/Las Vegas


Ever notice: many LOCAL radio hosts make superficial references to their market, but only the superstars really OWN their market?

Historically, radio has produced many great examples. However, in this era of tight budgets and greater dependance on national shows, that list is shrinking to an elite few. By any standards, Twin Cities morning icon DAVE RYAN tops this list.




In this episode of "Brandwidth on Demand", Dave shares some key points leading to his longevity at the top of his game ─ and the top of the ratings!

 In the EXPANDED PLAY, Dave also shares his experience at the JOB INTERVIEW that brought him to his current position, all those quarter-hours ago!

In this wide-ranging episode, he also shares commonalities between strong managers, dealing with weak leaders, and how to thrive in any management situation. (SPOILER ALERT: he also shares when you KNOW it’s time to move on!)


More from Dave Ryan:

















Bonus Content: 
One-minute Martinizing: 

Import and Export


Over the majority of Radio’s history the mission of audience development involved persuading listeners to tune-in, to encourage audience’s to come to – and report when asked - our dial position. We’ve been deeply engaged in the business of import. This battle, for what Larry Rosin and his Edison Research team call Share of Ear, is ongoing. Get the audience to listen, listen longer and listen again during those times they are available and want to use audio.

The game changed about twenty years ago. In the first wave of digital we made our web sites and HD side channels secondary tune-in targets, creating and promoting digital content. In the second wave of digital we’re getting into the business of export. Creating and exporting content to platforms owned by others. Social networks now capture significant shares of time and attention with our audiences. The mission of audience development now also includes identifying those platforms preferred by our audiences and creating, promoting content tailored to each platform.

Today our objectives are clear. Continue to grow Share of Ear while also growing shares of time and attention across the brave new world of digital.




Friday, November 11, 2016

Episode #011:
HEIDI HARRIS, KXNT/Las Vegas
Brilliance at the Basics!


Las Vegas Radio Showgirl Heidi Harris hasn’t done it all ─ but she’s done a LOT!

Singer, Author, TV Host and frequent guest on MSNBC, CNN, FOX News Channel and CSPAN, 


She’s also the first woman to lead a morning drive show in Los Angeles, and now is back home in her native Las Vegas, leading mornings at CBS News-Talk leader KXNT.

In this episode, Heidi shares her secrets to longevity with an emphasis on the basic skills many people try to shortcut ─ and explains why they do so at their own peril.

More from Heidi:

Hear Heidi LIVE (6a-9a Pacific Time)

Sample Heidi's Show Archive



Visit Heidi's Website


Check out Heidi's Book:



Expanded Play Interview:




One-minute Martinizing:
Changing Behavior

We are often asked “Given all the changes and disruption happening in media today including some claiming every company is now a media company what business are we in?” My suggestion is the most successful media firms are those which understand the big picture, the view from 40,000 feet, and that is, we are in the business of changing behavior.

Every member of our team needs to be focused on changing behavior. Examples: our sales team works to change purchase behaviors, our programming team strives to change consumption behaviors. This activity involves three moving parts.

Audiences & Advertisers. Do the homework required to understand audience and advertiser behaviors. What are they doing? What are they not doing? This involves employing or developing metrics, measures to ensure we grasp marketplace reality.

Culture & Strategy. What specific things are we doing to influence and change behaviors? What’s working? What’s not working? We have an urgent need to get everyone on our team on the same page. What are we trying to achieve? What are we trying to prevent?

Innovation. What can we do to get different, to different, to stand out from the crowd of available, obvious options? How can we create value which is unique and sustainable?

Changing behavior starts with being open and serious about changing our own behavior. 




Sunday, November 6, 2016

Episode #009 - Entercom's BRIAN KELLY on Hiring Your Next Boss...and More!

Brian Kelly, a longtime radio vet, has spent the last 20+ years at Entercom-Milwaukee, where he currently serves as Vice President of Operations at Top 40 KISS-FM (WXSS), Hot AC WMYX (The Mix), and SportsRadio 105.7 The Fan. He also advises Entercom stations in other markets.

Previous successes include WTMX, WLS and WFYR all in Chicago along with notable stops in other Midwestern markets.


Brian is identified by colleagues as a “fantastic manager and more importantly, a fantastic human being.” One former staffer notes, “If you ever have the opportunity to work with him, take advantage; you'll walk away a better professional for it.”

In this wide ranging interview, Brian shares tips for 'hiring your next boss' and moving up within a good company, both skills at which he has excelled.

He also offers exceptionally solid tips for newly-minted PD's and Managers, as well as some "Things he knows NOW that he WISHES he'd known THEN!"


BONUS: Video of Brian's thoughts on Music:

the art, nuances and preferred TOOLS of music scheduling.
(...and a glimpse at the fantastic refurbed facility for which he served as Project Supervisor!)


Check Out Brian's "hands on" stations:
(Click icons for links)





Learn more about Entercom:




Hear the EXPANDED PLAY interview, 
including items trimmed for time:





BONUS: One-minute Martinizing:

Mind the gap


Every success begins with carefully defining the objective. Whether you want to be the #1 morning show or the #1 station in your target demo, the starting point is clearly stating the objective.

Don’t confuse activity with progress. You need metrics, measures which provide you with an indication of where you are in relation to your objective. Progress is made when your activity closes the gap between where you are and your objective.

The best approach to getting to your objective involves learning how to fail faster – discovering what’s working and what’s not – and being resilient, changing up your game and monitoring results. Staying focused on the gap rather than the objective will influence your activity and help you achieve your objective in a more effective and efficient way.







Sunday, October 30, 2016

Episode #008:

One of CHR's Hottest National Shows

John Jay & Rich

Johnjay and Rich are considered one of the hottest CHR morning shows today, syndicated in top-tier markets around the country.

Both Johnjay Van Es and Rich Berra agree that that they wanted to be on the radio their entire lives.

Now, the Johnjay and Rich show is described as a non-stop blend of pop culture, music news and events, and relationship advice featuring appearances by a wide range of music artists, newsmakers and celebrities. The show is a special brand of "reality radio," with listeners engaged and interacting with the crew from morning to night via every form of social media - Instagram, Snapchat, Twitter, Facebook, email and texts. They also and shoot video of their first break every day for “JJR-TV”.

They share the biggest surprise since the national rollout of your show as well as mis-conceptions of those who would like to be syndicated -- and what they each know NOW that they WISH they had know 'then'!



Hear Johnjay & Rich in action!


Hear recent highlights.


Get Johnjay & Rich on YOUR station!





One-minute Martinizing: 

Create Contrast

The most effective approach to developing audience and growing share is to focus on getting different. The objective is to create contrast, to differentiate your show or station from others.

This starts with listening for what’s not there. Become aware of what’s happening on the listener side of the radio. Develop an acuity of situational awareness. Pay attention, notice what’s happening and what’s not happening.

Example: when the competition uses a male imaging voice consider a female voice or a male and a female, a couples voice. The difference should not be subtle. The audience should be able to perceive the difference you create.

Beware: it’s a mistake investing time and resources in just getting better. Typically, the getting better approach results in holding the position you’re in or some incremental growth. Pulling away from the pack requires you to do just that. Simply being a better version of something which is already out there rarely produces sustainable success.






Sunday, October 23, 2016

Episode #007 - Bobby Skafish, Chicago Rock Radio Legend, Author

Bobby Skafish
This episode, we interview the interviewer, as Chicago rock radio legend Bobby Skayfish (WXRT, WLUP, WDRV) shares his recipe for a great radio interview.

He also reveals some of the stories behind the stories that didn't make his book, We Have Company: Four Decades of Rock and Roll Encounters.

A native of Hammond, Indiana, Bobby grew up under the signals of Chicago media, including the original "Bozo the Clown" on WGN-TV, as well as iconic Chicago Top 40 stations WLS and WCFL.

He was among the pioneers of free-form Album Oriented Rock (AOR) serving two tours of duty at "Chicago's Finest Rock' station WXRT, legendary rock epicenter WLUP ("The Loop") and the station that disrupted and quickly dominated the Chicago rock radio market, WDRV ("The Drive").


Click for info on WE HAVE COMPANY

Expanded Play Interview:


One-minute Martinizing

Culture Eats Strategy for Breakfast

Leaders set the tone, they understand their role is to bring out the best in others and set the stage for great performances. Always remember – great radio is a performance art. It’s a high wire act which needs supportive leadership to flourish.

The mission critical objective is to create a stimulating, positive and challenging environment which encourages creative individuals. It’s about culture. What we allow, we encourage. Openly recognize and celebrate what you want to hear and see more of.
Legendary programmer Paul Drew said the sound of a radio station was an extension of the program director’s personality. Industry thought leader Joel Denver agreed, saying today it’s more granular, radio stations reflect the DNA of their program directors.

Drew also reminded us the best program directors were the ones who took the second word of their title seriously. The best PDs were directors of talent, impresarios.

What are the other attributes of a great program director? Here are my thoughts:


NEXT TIME:
Meet one of the hottest national morning shows in CHR, John Jay and Rich discover their biggest surprise in 'going nationwide', and tips and tricks to managing their growning on-air, online and marketing empire!

Sunday, October 16, 2016

Episode #006 - Daniel Anstandig - Founder/CEO, FUTURI MEDIA


When it comes to the future of radio, our guest this episode, DANIEL ANSTANDIG is not only a pioneering advocate, he’s event named his current company FUTURI MEDIA.

After learning he was too young to work for local stations in his hometown of Cleveland, like many of us, he created his own ‘radio station’ at home.  Unlike those of us who settled for tape recordings or homemade ‘pirate’ transmitters, Daniel began an online station ─ back when streaming as in its infancy.   Before long he had listeners, which meant advertisers and soon he was able to hire staffers from the very stations that could not hire HIM!

He then went on to be a prominent consultant with McVay Media, before forming several bleeding edge companies focused on media convergence.  This passion has culminated in his current endeavor, FUTURI MEDIA.  Among the innovative contributions offered are Listener Driven Radio, TopicPulse and Futuri Post, designed to easily help keep audio ‘alive after it’s live’.

Daniel has advised The Wall Street Journal, CBS News, Clear Channel R&D, The White House Commission on Remembrance, Glencoe-McGraw Hill, and various broadcasting companies in the USA, Canada, and Europe on digital audience and revenue growth strategies.

Daniel’s research and editorials on radio and interactive media have been published in The Wall Street Journal, Billboard Magazine, and industry trades such as Radio World and Radio Ink Magazine. A proud two-time recipient of Edison Research’s 30 Under 30 Award, Daniel has also been recognized by Entrepreneur Magazine for his work as a young entrepreneur.

In this episode, Daniel offers tremendous insights on how broadcasters can harness the power of technology for content and operations, and shares some very practical insights on things YOU should look for in your next situation ─ BEFORE accepting it!

Connect with Daniel:









One-minute Martinizing: 


It’s all in the casting

The PD job description in six words – deliver numbers to the sales department. It’s the responsibility of management to deliver results and for program directors the results that matter most are the ratings. Delivering great numbers begins with talent, the talent on and off the air; it’s all in the casting.

As the great American poet, Penn Jillette, says “In all of art, it’s the singer, not the song.” Talent is the wellspring of every great radio station. There are few activities in broadcast operations which produce a greater ROI than attracting, developing and retaining talent.

Every successful PD is preoccupied with talent. The best approach to recruiting is to identify and cultivate talent before you need them. Adopting a mindset of continuous recruitment will help you build a bench and avoid starting from scratch. The fire drill which often happens - when a key talent gives you a two-week notice or decides renewing their contract is no longer a good option - works against you. You will likely end up settling for someone you can get interested and hire today rather than the best candidates.

Start by getting to know the talent in your neighborhood. Your metro, your state, your region of the country is home to some exceptional talent. It’s your job as PD to find them, get to know them, tell them the story about your station and your team.


Sunday, October 9, 2016

Episode #005 - Fred Jacobs: Founder/Jacobs Media

Fred Jacobs
Fred Jacobs has emerged over the past two decades as one of radio’s leading visionaries.

He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented by the creation of the Classic Rock format. Today, Classic Rock stands out as the most successful radio format in the last 20 years.

Prior to launching the company, Fred spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, Fred became Director of Radio Research for the ABC-FM Owned and Operated Radio Stations. From there, Fred gravitated to the station side, becoming program director for legendary WRIF-FM in Detroit, before 

forming Jacobs Media


He has been noted as a pioneer in the connected car movement, and has overseen the growth of their JACApps division as well as their annual benchmark Jacobs Tech Survey (see link below).

Along with providing the creative and intellectual direction for the company, Fred consults our major market Classic, Mainstream, and Active Rock clients, while having input in every client relationship.

Fred has a Bachelor’s degree from the University of Michigan, and a Master’s degree in Telecommunications from Michigan State



Other cool stuff:





One-minute Martinizing

Know your numbers cold.

Whether your mission is to develop audience, develop revenue or win a place in the playoffs you need to understand how to keep score and how the scorecard works. In the developing audience use case the ratings are the most important scorecard because Radio continues to be a ratings driven enterprise.

Get into the habit of doing your homework each time new numbers are released. First, take a look at the big picture and ask what’s happening, what’s not happening and what can I do to influence behavior. As a programmer or talent the goal is to influence behavior so it shows up in the numbers, the scorecard.

Knowing your numbers cold means having a deep understanding of what’s happening behind the numbers. The question you should ask is “What would have to happen for [insert daypart or show here] to become number one?” Reduce the answer to a value. If the number one afternoon show in the market has a 5.6 share and your afternoons deliver a 4.5, you need to grow at least 1.2 shares to be the new champ.

How do you plan to do that? What’s your strategy?











Sunday, October 2, 2016

Episode #004 - John Parikhal, Breakthrough Management


John Parikhal
Researcher, futurist, and radio vet John Parikhal is best perhaps best known in radio circles as president of Joint Communications, an international media consulting firm sporting an impressive client roster. 

He is known for helping clients increase market share through strategic focus on customer demands, satisfying customer needs and leading client growth through innovation, fresh thinking, targeted marketing concepts and media trend watching.

Like many of us, John is adapting and evolving, through his work with The Media Fix and most recently forming a partnership with renowned business expert Philippe Denichaud to form Breakthrough Management. As John notes, “Peter Drucker and Philippe are my biggest management influences. From them, I learned how to apply practical strategies to help businesses survive and grow.”

In addition to the great content in this interview, John also shares some tremendous tips on time management and prioritization in his Breakthrough Management blog:

Connect with John:



Follow

See

Contact




One-minute Martinizing:

Listen longer or listen again. 

Killer content starts with optimizing the platform. Take advantage of each platform's unique characteristics. For example, Over-the-air is a real-time platform. You’re reaching people in the moment. Moreover, the majority of that audience shares a location (your metro).

Develop content which is obvious, topical, local or a combination of those. If there’s a beautiful full moon tonight you can make a mention of that which would be obvious, topical and local. Seek to make your audience aware of what’s happening and interesting in the moment. You’re giving your audience information which helps them look good socially…”WOW, did you see that moon tonight.”

The objective of every set should be to deliver content which encourages the audience to listen longer or persuades them to listen again. This is the most effective way to build occasions and time per occasion. Occasions are important, they represent the building blocks of quarter-hour listening estimates.

Frequency matters. As Tracy Johnson shared with us in an earlier episode, you can and should mention things, deliver bits, more than once. Research your time spent data and use it as a guide. Maybe that awesome full moon deserves a different mention once an hour all night. Repurpose the content across your digital platforms. “Hey, Bridget Smith sent us a great shot of the moon tonight, check our Instagram.”


Our Next Guest: